4. ABOUT

I have been working with advertising language and brand strategies since the early 2000s. I didn’t ask for it, it came by chance.

A degree in cultural anthropology, a love for punk culture and a congenital naturalness in reading processes, phenomena and languages under the socio-semiotic lens possibly contributed.

I am usually ubiquitous, living simultaneously in Turin and on the island of Salina (Aeolian Islands).